With Media Conglomerates In Charge, Watch What You Tweet

Friday, May 20, 2011


With the ever-dwindling number of independent companies involved in media broadcasting, perhaps it shouldn't surprise us that a cable corporation can threaten to pull all funding for a non-profit organization's summer programs just because someone there tweeted something the cable company didn't like...but that is exactly what happened last week.


Let's rewind a bit to see how this all fell out. The Communications Act of 1943 established the Federal Communications Commission, a government agency charged with regulating broadcasting and media in the United States. In other words, it is essentially the job of the FCC to determine who can broadcast what, when, how, and where, within the context of the First Amendment right to freedom of speech, which theoretically gives private citizens the right to say virtually anything without fear of recrimination - even if it is critical of someone in power. Freedom of speech is a concept integral to the ideals upon which the United States was supposedly founded, being the basis by which private citizens can affect the policies and procedures of the government officials they elected. It continues to be taught in schools as if it were a concrete, inviolable right of all U.S citizens. As one Seattle non-profit organization recently discovered, the reality is somewhat more hazy.


The FCC is also charged with regulating competition between the various media corporations. It is the job of the FCC to determine how much of the media market and transmission media (i.e. phone, radio, television, cable, magazines, newspapers, etc.) any individual company can own, theoretically to prevent monopolization of the entire market by only a few companies. Yet many people question the degree to which the FCC effectively deters market monopolization. During the last 30 years, ownership of the media market has dropped from roughly 50 companies to only 6 today; GE, Disney, News Corp, Time Warner, Viacom, and CBS.


Back to the present. Last January, the FCC voted to approve a highly controversial merger between NBC Universal and Comcast Corp, continuing a pattern of inter-merging that has already drastically reduced the number of media corporations active in the U. S., allowing the Big 6 to enjoy near total monopolization of the market here.


Last week, FCC Commissioner Meredith Attwell Baker, who helped push the merger through, announced that she will be leaving her post at the FCC to begin lobbying for the special interests of a private media corporation. I'll give you three guesses which one - actually, you only need two guesses. If you guessed Comcast, congratulations, you understand how politics in America work. Baker will now be on Comcast's payroll, and though she is technically barred from lobbying to the FCC for 2 years, she is free to being lobbying for Comcast's interests directly to elected officials immediately.


Though obviously a conflict of interest exists here, there is nothing illegal about what Baker has done. On the contrary, though direct manipulation of government officials is theoretically outlawed, the short and direct move from government to private lobbying is a frighteningly common one.
Ms. Baker’s swift shift from regulator to lobbyist for the regulated will only add to Americans’ cynicism about their government. The fact that it is legal and that she is just one of many doesn’t make it better. Over a third of the 120 lawmakers who left Congress after the last election have taken lobbying jobs, according to a report by the Center for Responsive Politics. Former F.C.C. Chairman Kevin Martin joined the lobbying firm Patton Boggs soon after he stepped down in 2009.
So what does all this have to do with small non-profit organization in Seattle that aims to empower girls from disadvantaged backgrounds? Nothing, or at least it shouldn't have. But when an member of Reel Grrls, an organization which is funded in part by donations from companies including Comcast, commented on the obvious conflict of interest in moves like Atwell's via her Twitter account (saying nothing that hasn't already been said thousands of times both in and out of FCC hearings) Comcast lashed out, threatening to pull all of the $18,000 the company had already committed to supporting the non-profit.
In an e-mail to Reel Grrls, Steve Kipp, a vice president of communications for Comcast in Lynnwood, Wash., wrote:
“Given the fact that Comcast has been a major supporter of Reel Grrls for several years now, I am frankly shocked that your organization is slamming us on Twitter. I cannot in good conscience continue to provide you with funding — especially when there are so many other deserving nonprofits in town.”
But Reel Grrls must be doing something right, because instead of lying down in the face of overt bullying, those girls put together this video...and, perhaps not so coincidentally, Comcast backed down.




The message to the youth of America: "Freedom of speech" is what corporations say it is. On the one hand, they may devote a miniscule percentage of their operating costs to support local charities that aim to empower disenfranchised youth - in return for good press, of course. On the other hand, don't get so empowered you think you can criticize the people with the big bank accounts. 

UPDATE (5/25/11): Comcast wants consumers to believe that it has a genuine interest in supporting free, independent press, despite its history of backlash against critics. 

0 comments:

Post a Comment