Rumors Of The Food Revolution's Demise Are Greatly Exaggerated

Wednesday, May 18, 2011
Jamie Oliver illustrates his point about the amount of sugar added to school lunches.

Some of you may have tuned in to watch the third episode of Jamie Oliver's Food Revolution only to be faced with a recap of Dancing With Some People. Perhaps your first instinct, like mine, was to think, "Oh $*#!, they finally got him. He's off the air. The Food Revolution is no more. The terrorists have won." No? Just me? Hmm.

Well, fortunately for us cynics, foodies, nutritionally challenged, reality show buffs, or concerned parents, Jamie Oliver is just not that easy to get rid of. Several factors collided to put a break in the contiguous run of the show, but like Arnold Schwarzenegger's bad press, it will be back. ABC executives did pull the show for May sweeps, ostensibly because people would rather watch the Karate Kid get voted off the island than tune in to see which stuffed shirt Oliver can calmly antagonize into near stroke-inducing levels of evasion next. The majority of the press you'll find about the show's "cancellation" seems to be motivated primarily by a counter-movement attempting to discredit the popularity of Oliver's campaign in Los Angeles. Now who could possibly be behind that?

In actuality, show's filming was interrupted not only for viewership reasons, but also by a bit of unanticipated success. In response to pressure following the first two episodes of the season, L.A. Unified School District Superintendent John Deasy publicly agreed to remove flavored milks from the school menus. The rumor mill has it that several episodes are being re-shot to include some of the campaign's recent successes. 

Meanwhile, the Food Revolution has not ceased its public outreach endeavors. During the filming hiatus, Oliver's team is operating a mobile cooking school out of a 70-foot semi (or big rig, or tractor-trailer-truck, depending what part of the country you're from). During all this, the Food Revolution petition to improve the quality and nutritional value of school lunches has gained upwards of 600,000 signatures, well on the way to reaching the goal of 1 million signatures by the end of this season.

Season 2 of Jamie Oliver's Food Revolution will return at the end of the month to ABC, which is re-airing the first two episodes back-to-back on May 27th, with new episodes slated to begin on Friday, June 3. You can also view episodes of season 2 on HULU or ABC.com.  If you missed season 1, we've compiled it here. Happy viewing and healthy eating!







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