INSTITUTIONALIZED: Feast or Famine - Part 1: Jamie Oliver's Food Revolution

UPDATE (5/25/11): Season 2 of Jamie Oliver's Food Revolution will return to ABC at the end of May. CLICK HERE to see all related posts.

So far on this blog we've dealt with heavy topics like the death of independent media, institutionalized racism in the criminal justice system, and Charlie Sheen. Today I want to take a look at a topic that is slightly more accessible to most of us ... food. Yummy, delicious, slurp it down, gobble it up, eat your heart out food.

Of course, when we say "eat your heart out," we in the U. S. sometimes approach the term just a bit too literally. We are blessed to live in a nation of plenty, but our society seems to approach food with an almost literal "feast or famine" mindset. 1 out of every 8 Americans now rely upon some form of assistance (food bank or "soup kitchen") in order to have enough food to eat. If you're doing the math, that's over 37 million people - 14 million of whom are children. Yet at the same time, our nation has the highest rate of obesity in the entire world. According to the Center for Disease Control and Prevention (CDC), over 75 million adults (roughly 30%) and an average of 19% of male children and 16% of female children in the U. S. are morbidly obese.

Indeed, the CDC now considers obesity to be a major epidemic and one of the top ten costliest medical conditions we face as a nation:

Over the past decade, obesity has become recognized as a national health threat and a major public health challenge. In 2007--2008, based on measured weights and heights (1), approximately 72.5 million adults in the United States were obese (CDC, unpublished data, 2010). Obese adults are at increased risk for many serious health conditions, including coronary heart disease, hypertension, stroke, type 2 diabetes, certain types of cancer, and premature death (2,3). Adult obesity also is associated with reduced quality of life, social stigmatization, and discrimination (2,3). From 1987 to 2001, diseases associated with obesity accounted for 27% of the increases in U.S. medical costs (4). For 2006, medical costs associated with obesity were estimated at as much as $147 billion (2008 dollars); among all payers, obese persons had estimated medical costs that were $1,429 higher than persons of normal weight (5).

Eat your heart out indeed.

So what could be behind this feast or famine, all or nothing approach to food we seem to have adopted as a nation? Probably the same kind of large-scale, insidious manipulation that lies behind any subconscious, institutionalized way of thinking; someone, somewhere, is getting something major out of it. In this case, that something is probably boatloads of cash. I'm talking about people you and I will never meet who are making the kind of money you and I will never see. And they're making it off of us. The question is who? Who would actively (if subtly and insidiously) promote this institutionalized, victual feast or famine mindset? Could it be the multi-billion dollar fast food industry? The multi-billion dollar processed food industry? Hmmm... More on that in a future post.

First, we're going to take a look at just how deeply ingrained our food notions really are (and how early in life we are programmed to start making those choices), and internationally renowned chef Jamie Oliver is going to help us. Oliver is a British chef whose approach to using fresh, unprocessed ingredients literally revolutionized the English school cafeteria system. Following his success in England, Oliver decided to take on the American school lunch industry in his reality show Jamie Oliver's Food Revolution, for which he won both an Emmy and a TED prize. Season 1 is posted below, and believe me it's worth every click.

How much resistance would you expect a world renowned chef to meet when he comes into a town in the heart of the U.S. with the message, "Hey, what if we feed our kids less processed chemicals and fat, and more fresh, healthy food?"

See for yourself.